Believe the Hype

One of the UK’s leading forces in Hip-Hop mixtapes ‘UK Runnings’ teams up with one of the leading urban clothing on-line clothing stores ‘The Urban Shop’ for an exclusive mixtape sponsored by four of the world’s leading clothing lines. Planet Earth, Mada, Ambiguous and Fly 53. UK Runnings was originally founded by Wolftown Recordings CEO Tricksta and to date has released Volumes 1, 2, 2.5, 3 (hosted by LATE), 4 (hosted by 10SHOTT), 5 (hosted by JAI BOO), 6 (hosted by CONMAN), as well the nationally distributed ‘National Anthems Mixtape’ and the well received ‘The Old Skool Mix’. Always pushing and promoting UK rap through his label, his mixtapes, his club bookings & gigs, or even through the magazines and websites he writes for; Tricksta is fully backing this UK movement and really is one of the hardest working individuals in the UK scene.

The Urban Shop is without a doubt one of the UK’s leading urban clothing stores. You may have recently seen the advert on Channel U or maybe you are already in the know and already shop there! They stock over 70 different brands including labels like Addict, Fenchurch, WESC and Zoo York as well as all the new ranges by the sponsors of this mixtape Planet Earth, Mada, Ambiguous and Fly 53. Whatever you’re clothing needs The Urban Shop has it going on, plus every order comes with FREE delivery.

UK Runnings & The Urban Shop first hooked up at the end of 2004 when The Urban Shop under their previous name of Headstrong sponsored UK Runnings Volume 4 hosted by 10Shott. Since then, UK Runnings & The Urban Shop have both helped each other in numerous cross promotions. Now with the birth of this new mixtape showcasing some of the best UK rap acts in the scene as well a bonus ‘Classic Roots Mix’, these two independent forces have created a future classic.

Kicking off with the excellent BABY J produced ‘Black & White’ by YOGI; there is a definite reggae and soul vibe running throughout the mix. BLAK TWANG’s ‘96’ anthem also features, as does THE BLACKNIFICENT 7’s ‘Stay Black’ and TY’s ‘Closer’. MALIK (MD7), DOC BROWN, SUPAR NOVAR, MR.TI2BS, KYZA and KLASHNEKOFF also feature alongside Wolftown favourites LATE, 10SHOTT, CONMAN, RELOAD, JAI BOO and DASS, as well as some superb tracks by up & coming talent such as BIG CAKES, DOUBLE E, KID RADICAL, TBEAR, SWIFT IT MAJOR, BLAQ I and THE DEVIUS. Roots Reggae fans will love the last twenty minutes of the mix too, as Tricksta drops a Roots Mix featuring classic cuts by U ROY, ISREAL VIBRATION, BIG YOUTH and DUB SYNDICATE rounding the mix off in a true original style!!!