Future trends in streetwear
This is an edited article that was originally printed in Draper record, including a few of our comments.
A staunchly commercial and risk-averse sensibility has infiltrated the young fashion and streetwear sector for autumn 09.
This has led to a season in which winners are backed to the hilt and key looks have moved on only slightly from previous seasons. Subtle details, rather than trend, provides autumn 09’s point of difference for brands. Brands are playing it safe and not investing in any risky ventures.
Young fashion brands have backed themes including the great outdoors, a military/utility aesthetic, the 1980s, and goth-rock.
For men, checked shirts, heavy knits and jackets with military detailing. The goth-lite look of skinny jeans and tuxedo jackets for both sexes also lives on for another season. We have backed most of these trends except for the skinny jeans and we don't agree and think that look is on its way out
“We do tend to be very loyal to our brands, but we are always looking for something new,” said Geoff Brownless, director of menswear independent Union in Newcastle upon Tyne. “We’ll be looking out for more subtle branding rather than big logos. We stock a lot of classic dark denim, and for autumn 09 we’ll be buying into straight styles as well as looser carrot shapes. Customers are more cautious, but it’s always worth having some interesting pieces too.” That first comment is so true, in fact I personally agree with the second also. I do think right now jeans are generally tighter than they have been for a while and that will continue but they are getting baggy again also, carrot leg jeans a big style for us with our early adapters.
Will James, manager of menswear store Natterjacks in Kingston-upon-Thames, “Knitwear-as-outerwear is becoming a key category for us. We will persist with checked shirts - ginghams are selling well for us in micro and larger versions.” We have loved our knitwear for years now and generally buy in a good selection
Beach, Harrogate, owner Tim Idle said: “We always look for key pieces that don’t look high street, but we get more of our trend-led product from short-order. We try to be open-minded about the trends we want to buy into each season.” Top man that's the key "pieces that don’t look high street".
A staunchly commercial and risk-averse sensibility has infiltrated the young fashion and streetwear sector for autumn 09.
This has led to a season in which winners are backed to the hilt and key looks have moved on only slightly from previous seasons. Subtle details, rather than trend, provides autumn 09’s point of difference for brands. Brands are playing it safe and not investing in any risky ventures.
Young fashion brands have backed themes including the great outdoors, a military/utility aesthetic, the 1980s, and goth-rock.
For men, checked shirts, heavy knits and jackets with military detailing. The goth-lite look of skinny jeans and tuxedo jackets for both sexes also lives on for another season. We have backed most of these trends except for the skinny jeans and we don't agree and think that look is on its way out
“We do tend to be very loyal to our brands, but we are always looking for something new,” said Geoff Brownless, director of menswear independent Union in Newcastle upon Tyne. “We’ll be looking out for more subtle branding rather than big logos. We stock a lot of classic dark denim, and for autumn 09 we’ll be buying into straight styles as well as looser carrot shapes. Customers are more cautious, but it’s always worth having some interesting pieces too.” That first comment is so true, in fact I personally agree with the second also. I do think right now jeans are generally tighter than they have been for a while and that will continue but they are getting baggy again also, carrot leg jeans a big style for us with our early adapters.
Will James, manager of menswear store Natterjacks in Kingston-upon-Thames, “Knitwear-as-outerwear is becoming a key category for us. We will persist with checked shirts - ginghams are selling well for us in micro and larger versions.” We have loved our knitwear for years now and generally buy in a good selection
Beach, Harrogate, owner Tim Idle said: “We always look for key pieces that don’t look high street, but we get more of our trend-led product from short-order. We try to be open-minded about the trends we want to buy into each season.” Top man that's the key "pieces that don’t look high street".
Labels: Natterjacks, streetwear
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