Thursday, July 06, 2006

New Era Fitted Caps


Fashions come and go and headwear is no exception over recent years we have seen the rise of the beanie and the cap and things have progressed. Once upon a time caps were quality items that were made in sizes but the general public and big business could see no sense in that so they developed the flexifit cap where one size fits everybody, well in it reality didn’t but because they were so much cheaper to produce good old Joe Public embraced it with open arms. Now with the popularity of caps again Mr Public is becoming more discerning and wanting their cap to fit properly and right at the forefront of this new cap revolution is one of the oldest cap companies New Era who started business in 1902 and the cap that hip hop heads cannot be seen without one of their all time biggest sellers the 59FIFTY developed in 1954. New Era as always been at the forefront of cap manufacturing and marketing, since it’s inception it as been closely link with the US baseball league and this filtered down to university teams and now Joe Public and why not New Era make quality and have always lead the way with cap design. Today they create partnerships with clothing companies and produce some amazing caps for them for instance DC and in the UK King Apparel.

King Apparel are a UK based hip hop clothing company that close enough to the ground to understand what’s happening for example sponsoring UK based hip hop recording artist before he won his MOBO and likewise they are with New Era leading the way with quality, well designed fitted caps that come in 7 sizes.

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