Ice Cream and BBC launch in the UK
Clothing can be big business we all know this Justin Timberlake has just launched William Rast in Europe. The Sean John label has provided a significant chunk of P Diddy's $300 million fortune since its launch in 1999. Jay-Z recently sold his Rocawear clothing brand for $204 million in cash and $35 million in stock and we have just seen Pharrell Williams in the UK promoting his brands BBC and Ice Cream.
From next month Pharrell Williams’s BBC and Ice Cream clothing brands will be available in 11 stores across the UK until now they have only be available in the UK in ONE store (we’d love to stock it but maybe we aint perceived as cool enough). Pharrell Williams gives his definition of the brands ‘Billionaire Boys Club is a classic spin on Ralph Lauren. Then Ice Cream is more like couture skate.' If you want more of an overview of next seasons range there's an anorak in 'real space camouflage', which is drawings of rockets, space stations and (oh yes) doughnuts floating on a starry sky. A 'robot' balaclava. Leather travel bags, with a strap underneath so you can attach your skateboard. Hoodies featuring the image of a clock from a 1950s diner and a glow-in-the-dark trim. There's a blue cagoule made of Gore-Tex. The label on the inside of the collar says, 'Wealth is of the heart and mind. Not the pocket.' This cagoule costs £650.
Pharrell, works on his labels with Reebok and Nigo, the cult Japanese designer behind skate/street label A Bathing Ape and answered a few question about the brands to the Telegraph recently.
What is the concept behind the new collection?
'I was just inspired by some of the 1980s winter coats in New York. Kinda Dapper Dan. That's it.'
There seems to be an American 1950s college vibe going on too.
'Logo-wise, yeah, 1950s.'
And 1950s sci-fi.
'Absolutely.'
Link to the full and original article in the Telegraph
From next month Pharrell Williams’s BBC and Ice Cream clothing brands will be available in 11 stores across the UK until now they have only be available in the UK in ONE store (we’d love to stock it but maybe we aint perceived as cool enough). Pharrell Williams gives his definition of the brands ‘Billionaire Boys Club is a classic spin on Ralph Lauren. Then Ice Cream is more like couture skate.' If you want more of an overview of next seasons range there's an anorak in 'real space camouflage', which is drawings of rockets, space stations and (oh yes) doughnuts floating on a starry sky. A 'robot' balaclava. Leather travel bags, with a strap underneath so you can attach your skateboard. Hoodies featuring the image of a clock from a 1950s diner and a glow-in-the-dark trim. There's a blue cagoule made of Gore-Tex. The label on the inside of the collar says, 'Wealth is of the heart and mind. Not the pocket.' This cagoule costs £650.
Pharrell, works on his labels with Reebok and Nigo, the cult Japanese designer behind skate/street label A Bathing Ape and answered a few question about the brands to the Telegraph recently.
What is the concept behind the new collection?
'I was just inspired by some of the 1980s winter coats in New York. Kinda Dapper Dan. That's it.'
There seems to be an American 1950s college vibe going on too.
'Logo-wise, yeah, 1950s.'
And 1950s sci-fi.
'Absolutely.'
Link to the full and original article in the Telegraph
Labels: BBC, Ice Cream, Pharrell Williams
posted by Unknown at 8:21 am
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