Pharrell Williams gets on the ethical fashion tip.

Pharrell Williams of the Neptunes is redefining hip hop's involvement in fashion. He is working with ethical textile company, Bionic Yarn, to produce fabrics made from recycled plastic bottles.

Pharrell, has been involved in luxury fashion for years. In 2005 he began his clothing line Billionaire Boys Club / Ice Cream, luxury street wear brands that he co-owns with Nigo, the Japanese D.J., fashion designer and founder of the clothing line A Bathing Ape.

"I have to think about the future of this planet," said Pharrell, adding that he plans to use the ethical fabric in his own clothing lines, although there are not yet any designs in the works. "I love quality," he said, "And quality with environmental benefits is the cherry on top."

Ice Cream and BBC launch in the UK

Clothing can be big business we all know this Justin Timberlake has just launched William Rast in Europe. The Sean John label has provided a significant chunk of P Diddy's $300 million fortune since its launch in 1999. Jay-Z recently sold his Rocawear clothing brand for $204 million in cash and $35 million in stock and we have just seen Pharrell Williams in the UK promoting his brands BBC and Ice Cream.

From next month Pharrell Williams’s BBC and Ice Cream clothing brands will be available in 11 stores across the UK until now they have only be available in the UK in ONE store (we’d love to stock it but maybe we aint perceived as cool enough). Pharrell Williams gives his definition of the brands ‘Billionaire Boys Club is a classic spin on Ralph Lauren. Then Ice Cream is more like couture skate.' If you want more of an overview of next seasons range there's an anorak in 'real space camouflage', which is drawings of rockets, space stations and (oh yes) doughnuts floating on a starry sky. A 'robot' balaclava. Leather travel bags, with a strap underneath so you can attach your skateboard. Hoodies featuring the image of a clock from a 1950s diner and a glow-in-the-dark trim. There's a blue cagoule made of Gore-Tex. The label on the inside of the collar says, 'Wealth is of the heart and mind. Not the pocket.' This cagoule costs £650.

Pharrell, works on his labels with Reebok and Nigo, the cult Japanese designer behind skate/street label A Bathing Ape and answered a few question about the brands to the Telegraph recently.

What is the concept behind the new collection?
'I was just inspired by some of the 1980s winter coats in New York. Kinda Dapper Dan. That's it.'

There seems to be an American 1950s college vibe going on too.
'Logo-wise, yeah, 1950s.'

And 1950s sci-fi.
'Absolutely.'

Link to the full and original article in the Telegraph