Pharrell Williams gets on the ethical fashion tip.
Pharrell Williams of the Neptunes is redefining hip hop's involvement in fashion. He is working with ethical textile company, Bionic Yarn, to produce fabrics made from recycled plastic bottles.
Pharrell, has been involved in luxury fashion for years. In 2005 he began his clothing line Billionaire Boys Club / Ice Cream, luxury street wear brands that he co-owns with Nigo, the Japanese D.J., fashion designer and founder of the clothing line A Bathing Ape.
"I have to think about the future of this planet," said Pharrell, adding that he plans to use the ethical fabric in his own clothing lines, although there are not yet any designs in the works. "I love quality," he said, "And quality with environmental benefits is the cherry on top."
Pharrell, has been involved in luxury fashion for years. In 2005 he began his clothing line Billionaire Boys Club / Ice Cream, luxury street wear brands that he co-owns with Nigo, the Japanese D.J., fashion designer and founder of the clothing line A Bathing Ape.
"I have to think about the future of this planet," said Pharrell, adding that he plans to use the ethical fabric in his own clothing lines, although there are not yet any designs in the works. "I love quality," he said, "And quality with environmental benefits is the cherry on top."
Labels: A Bathing Ape, Billionaire Boys Club, ethical fashion, Ice Cream, Neptunes, Nigo, Pharrell Williams
posted by Unknown at 7:54 am
1 Comments:
do you think people really care about ethical matters or is it just good marketing?
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