Saturday, August 25, 2007

Ambiguous Clothing the story so far


Ambiguous clothing arriving bit by bit just in our tightest jean this season the Jolie with a 15 inch ankle not quite emo but tight, I tried some on and they fit nice it is the way the trend in jeans is going. These have Spandex added to the cotton so they do stretch. Also in a knitted cotton full zip hood and a rather nice shirt but then Ambiguous do make nice shirts so if you have not checked them get on there.

The story of Ambiguous started in the mid 90s with a single word unceremoniously taped above the dorm room bed of founder Frank Delgadillo. “Vague”. Never one to settle into the standard mold, Frank chased the “Pure Dream” of making a living doing the things that make you happy. In his case, making clothes his friends would want to wear. Artists, musicians, skateboarders, snowboarders, surfers - his friends, became his company. And with their help Ambiguous took shape, providing stores with designs that stood out from current trends back in the mid 90s.

With strong roots taking a firm hold, Ambiguous continued to build its name on its design credentials and an indifference to convention and explanation. The raw, fresh clothes gained an underground following within the southern California boarding community and would eventually attract Japanese kids and the attention of the business world.

Ambiguity hasn’t meant obscurity. Fall 2005 marked Ambiguous’ move to a new location - giving the company freedom to breathe deeply in preparation of a brand new era. Ambiguous has returned full circle to the origins of founder Frank Delgadillo and the roots of vague. But the group of friends that started with a dream has grown into a family, the original idea intact and transformed into a constituency given teeth to hit the ground running.

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