WESC and the Pepsi Premium Good Campaign 2007

Los Angeles, CA (September 7th 2007) We Are the Superlative Conspiracy WESC and Diet Pepsi, in conjunction with DJ Am and We activist Axis, to unveil Diet Pepsi Premium Good Collaborative Bottle this weekend- September 9th, 2007- at Pure Night Club/LAX in Las Vegas.

Swedish street-fashion brand, WESC has announced today the first of two official launch parties celebrating the release of WESC Diet Pepsi Premium Good bottle, designed by graffiti legend and We activist Axis.

Hosted by Program Ambassador DJ AM, Sunday evening’s red carpet event will take place during the MTV Video Music Awards and will include live sets by DJ AM, a guest performance by P Diddy.

“It was great that Pepsi wanted WESC to do this very special collaboration bottle. Axis did an amazing job, and as a result The Diet Pepsi Premium Good bottle has turned out better then we ever imagined, but what I think it’s the most important in this Premium Good collaboration is that we can bring together and support the accounts we work with in Las Vegas and New England and that it’s about charity as well. The party is a great excuse to get our We activits and network of friends and shops together for a very special WESC evening,” says WESC CEO and co-founder Greger Hagelin.

The Diet Pepsi Premium Good Campaign revolves around the practice and principles of image, taste and receiving the most out of life and style. Premium Good has identified categories representing the fabric influence in lifestyle. These categories are Auto, Denim, Lifestyle Shoe, Music and Fashion Collection. The campaign recognizes WESC’s reputation of delivering the ultimate in taste-making products and style, and has therefore chosen WESC as the program’s representative for Fashion Collection.

The 2007 Diet Pepsi Premium Good Campaign is a unique collaborative venue, mixing art, commerce and style, as reflected by WESC. To celebrate, WESC will invite 20 accounts, co-conspirators and We activists Axis, Chris Pastras, Amy Gunther, Jason Lee and others from San Diego to Las Vegas to join in the festivities.

Check e-bay these bottles are already on there selling for over 100USD