SeventySeven Aut 08 Streetwear

After a little absence from the site SeventySeven is back and boy were we glad to see this range. There's always one or two clothing companies that show potential to blow each season and SeventySeven is one of them this season. We first met SeventySeven a long time back in London by chance and they had just started like us so it must have been around 2000 and were taking the brave step of making jackets. When most companies start off they produce a few t-shirts and build from there but SeventySeven dived straight in at the deep end, well a few years have passed and in our honest opinion they had some ropey ones, we put t down to catering for certain retailers but now they are back on track doing what they want and making a damn fine job of it.

Aut/Win 08 see SeventySeven offering everything from wallets and beanies to jeans and limited edition jackets. Personally I think their real strong point this season is their full zip hoodies along with jeans at £45 which for a small company is a good price.