Insight Add Campaign

The Insight ad campaign. Insight the Australian surf inspired streetwear brand, is to be shown on street posters and in magazines until July. The adds have been called “surreal images in unthinkable situations” not quite sure who by but we don’t think they are that “out there” maybe we’re missing something, the older artwork they have produced is much more challenging. That said they Insight clothing is nice check it out Insight

Spanish Graff part 3

Spanish Graffiti part 2

Here's part 2 of the Spanish graff these were maninly shop windows ofa street that looked like it was about to be knocked down. Seems like we can only put 5 images at a time up so last 2 in part 3.

Gumball 3000 new in

It’s in and there’s a definite vide going along with Gumball 3000 that maybe the general public are not a wear of. Gumball 3000 the rally launched in 1999 but the clothing has only just launched they did do a small range last season only available from Gumball which was mainly a colab between Gumball and artist Methamphibian.



Methamphibian has done colabs with many clothing brands including DC and Know1edge, the hook up with Gumball came via a mutual friend @ Alphanumeric. Meth was interested in creating designs that were line drawn, classic and relevant to not just street racing but also streetwear. If Meth isn’t enough there’s a series of car design that have been done by Dave White. Dave White became famous for his paintings of Dunks and later did a series of t-shirt design for One True Saxon featuring muscle cars. Keep an eye on Gumball big things could happen when Max Cooper is involved.

Spanish Graffiti

Here's a few snaps of some graffiti from a recent trip to the Costa Blanca region of Spain. This first selection shows pieces, tags and throw ups but most of the flicks we took were of throw ups. More to come







Dont forget to check out some of the graffiti clothing on The Urban Shop

RVCA Spotting

Seattle based Band Modest Mouse were sporting RVCA in the latest issue of US music mag Under the Radar (above).

Below Australian rockers Wolfmother were repping RVCA at the Grammys Award Ceremony, where Wolfmother won best Hard Rock performance. Myles Heskett seen on the left wearing the RVCA Bueller Sweater.

Zoo York Collaboration with NYC Graffiti Legend sp.one

Zoo York Collaboration with NYC Graffiti Legend Greg Lamarche (SP.ONE)
The Zoo York Institute have released a limited edition of 450 Zoo York skateboard decks and 125 Zoo York T-shirts with one of the key players in NYC’s revolutionary graffiti movement of the ‘80s, Greg Lamarche aka sp.one.

Greg Lamarche began writing graffiti in 1981. With a main focus on intricate collage work and painting, in 1992 he founded the highly-influential graffiti ‘zine, Skills.

Unfortunately neither piece will be available in the UK and in the US only available at select shops in NYC, LA and SF but here’s an image of the offending Zoo York items.

Skurban or is it Emo Hip Hop?

We keep an eye on fashion here and what’s happening in the world and it’s also interesting to see what the media comes up with, with it’s compulsion to categorise, pigeonhole and compartmentalise everything around them.

With the above in mind the crude and come up with ”emo hip hop” that’s hip hop heads in tight jeans for us in the know but there’s a new word on the block for those not content with emo hip hop or mash the word is a combination of skate and urban and so we have “Skurban”. The genius that came up with this obviously had to justify this new word and here come the explanation. The new fashion of Skurban was popularised by hip hop superstars such as Lupe Fiasco and Pharrell Williams or were both ex-skaters and have both dabbled with fashion. Pharrell must be know for his connection with Bape and later founding Ice Cream and BBC (not the TV channel).

So what typifies Skurban well as far as we can see it’s pretty much just the development of clothing but lets humour them, so it’s now all about tighter fitting clothing ie jeans not so baggy and tops hat fit instead of XXXL the other really important thing is colourful prints and we’d like to add all over prints.

So that all said at The urban Shop we have noticed jeans getting tighter for about 4 season that 2 years but they still aint tight unless you go for that killer emo look and we don’t really have any of them our jeans have now gone from phat or relaxed to trim fit and there as been a definite move form XL to people buying their size with emo a size smaller. A design feature that we have been rocking for a while though has to be all over and colourful prints and you will see more coming in for spring/summer.


Brands to try if your looking for that Skurban look jeans, Mada, Insight, Atticus and RVCA (arriving any day) tops Schwipe, Insight and King Apparel

Here'sa n interview with Pharrel for CBS news it was working at time of publishing Ice Cream Skate Interview

Some Facts about Organic Clothing

We’ve written a few pieces now about organic clothing fabrics and ethical clothing but here’s some interesting facts these are US figures as most research seems to be going on there.

It takes about a third a pound of pesticides to produce one cotton T-shirt.

About 180 to 300 pounds of chemical fertilizer is used on one acre of cotton.

Approx 90% of the fertilizer washes off, ending up in water supplies and habitat.

It’s predicted that with celebrities endorsing hybrid cars, vegetarian diets and launching their own eco-friendly clothing lines, it’s only a matter of time before the Hollywood trend caught on with fashion.

The big names are quick to join in for whatever reason Stella McCartney is including organic fabrics in her collections and U2's Bono launched his socially conscious clothing line, Edun, in 2005 in an attempt to increase trade and create sustainable employment in countries like Africa.

If you’ve found these facts interesting then check out the organic clothing we have on site Organic Clothing on Sturban Clothing or further reading Organic & Sustainable Fabrics

Reality Game Radio Show

The first queen of Wolftown Jai Boo starts her new weekly internet radio show called Reality Game on HHB Radio, playing the finest underground Hip Hop from the UK, Dirty South and the West Coast. You can expect to hear music from Wolftown Recordings, South Park Coalition, Swisha House, Rap a Lot Records, Cash Money, No Limit, Screwed Up Click, Dj Screw, Hypnotised Minds and Thizz World amongst others.

Starting Sunday 4th February at: 12 – 1am UK time

Log on to HHB Radio and check out the show!

If you would like to submit music for Reality Game please send mp3’s to: realitygame@gmail.com

Organic & Sustainable Fabrics

Sustainable fabrics are fabrics which are biodegradable and made without chemical additives, such as petroleum, and pesticides or insecticides are becoming more available. High-profile companies have jumped on the "green" bandwagon i.e. Gucci featured bamboo items in a recent collection, but eco fashion is still far from mainstream.

Hemp fabric, is similar to linen, is derived from the cannabis plant, aka marijuana. Because of its origin, the cultivation of industrial hemp is illegal in the United States and because of the strong production of cotton in the US it will probably remain banned.

In 1999, Li Guangi created a soybean fibre a silky fabric that apparently feels like cashmere. Part of it’s appeal is that it is antimicrobial, which mean it inhibits bacterial growth, and wicks away moisture and it also offers ultraviolet ray protection, and make s the tea (no we made the tea bit up).

Another new eco- textile is made from the pulp of the fastest-growing plant on the planet, bamboo and it’s feel is compared to silk. Attributes include breathability and moisture absorption.

Interesting but you try and buy them even searching for soy clothing on the net brings up little joy, that said we are working with a few companies that produce hemp t-shirts, use organic cottons for t-shirts, polo’s and jeans, Planet Earth even use Ramie (a grass) to produce jeans and recently we have added No Sweat who construct Hemp Baseball Boots.


On The Urban Shop we have a page on Organic Clothing which outline the ethics and ethos behind eco fashion and list some brands we stock that use organic and sustainable fabrics