Monday, October 06, 2008

Obey, Public Enemy and 11th Hour

Public Enemy
Is in the words of Obey Shepard Fairey “the most important Hip Hop group of all time”. Obey had been listening to punk and hardcore for many years then in 87-88 he came across an article about Public Enemy in Thrasher magazine calling Public Enemy “the new punk”. Shepard had been into Beastie Boys and Run DMC but when he started listening to Public Enemy he was blown away and now Obey and Public Enemy are collaborating on t-shirt design.

The 11th Hour t-shirt.

Obey launched AWARENESS to educate the posse and generate funding for causes that Obey was involved with. 11th Hour has been chosen as this seasons AWARENESS cause. Here’s a few words from Shepard on the project "I wanted to write a long explanation of why I’m doing this print to help promote the movie the 11th Hour and to generate funds for the Unfortunately, I’m short on time and so is planet Earth as we know it. Basically the film expands on the Earth crisis explained in an Inconvenient Truth. Global warming, deforestation, pollution, dependence on petroleum, and over-population. The film puts these issues in frightening perspective but also shows there are solutions. If you won’t do it for yourself, do it for MY kid! Thanks"

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